In South Africa, trust in the energy sector is on the rise, with growing confidence in green energy solutions. South Africans show strong support for renewable energy, believing it will lead to a better future for the country. The increasing acceptance of green energy, combined with a noticeable uptick in overall trust in the energy industry, reflects a shift toward sustainability and optimism for long-term energy solutions.
73%
of respondents trust green energy, 2 percentage points higher than the global average.
57%
of respondents embrace the growing use of green energy, while only 14% reject it.
67%
have high confidence that green energy will lead to a better future in South Africa, compared to the global average of 58%.
58%
of respondents trust the country’s energy sector, 4 percentage points higher than in 2023.
Trust in Energy Subsectors Grows Trust in energy subsectors in South Africa is also on the rise, with high levels of confidence in companies specialising in solar power, wind power, electric vehicles, cleantech, and natural gas. This increased trust signals broad support for clean and innovative energy solutions.
Solar power: 77%
Wind power: 70%
Electric vehicles: 60%
Cleantech: 63%
Natural gas: 59%
Concerns about effective regulation of green energy create challenges to acceptance. With so much on the line, providing context and managing impacts is essential.
Business is most trusted to manage innovation, in partnership with government. Leaders need to address challenges with the energy transition and demonstrate tangible proof of progress.
Trust in energy and innovation varies widely by region, and between high- and low-income groups. Provide global context informed by understanding of regional and local dynamics.
Trust in all forms of energy is rising but people want to understand how the transition will impact their lives. To reassure them, speak to human concerns and demonstrate benefits.