In this PRCA Fuse Podcast, Edelman Africa's Head of Brand for Africa, Mpumelelo Zondi, discusses the incredible success of our KFC Proposal campaign during the PRCA.
We revisit this epic campaign that caused a social media sensation. This case study continues to capture attention and is a go-to for those seeking extraordinary campaigns.
Mpumelelo walks us through the strategy that made the KFC campaign stand out, emphasising the power of social listening and demonstrating how a good communication toolkit can turn good news into a story worth sharing.