The 2021 Edelman Trust Barometer reveals trust put to the test through deepening inequalities, an increased urgency to address fundamental problems and a new mandate for business to lead.

Edelman measures Trust in South Africa, Kenya and Nigeria.

The Edelman Trust Barometer is the largest global survey and foremost authority on trust in business, government, media and NGOs. The 2021 Edelman Trust Barometer surveyed more than 33,000 people in 28 markets. The survey also informs academic studies on trust and provides insights to thought-leaders and opinion-shapers around the world.