Edelman Africa’s corporate practice solves business challenges by bringing together the best and brightest minds to formulate people-centred, data-driven communications strategies.
We work with clients to understand and influence their stakeholder ecosystem, both internal and external, and navigate the connections between those stakeholders to formulate strategies that engage and influence behaviour in a way that builds trust and commercial value. And we actively implement and iterate those strategies to keep clients and their business relevant and connected to all their stakeholders.
We help organisations craft a master narrative and then tell their stories to key stakeholders via media relations, digital, social, and other channels to enhance perceptions, increase favourability, and safeguard against risks, internally and externally.