The traditional way of managing crises is obsolete. New crisis dynamics in combination with cultural and technology-led shifts are challenging businesses – and crisis communications has never been so complex.
We know that the effects of sudden and unforeseen events are deep and holistic. Business practice, consumer values, and our behaviours are profoundly and permanently changed by such movements. They create a new reality, a new paradigm and a new climate for businesses, brands, and consumers.
A new way of thinking is needed. One that is data-fuelled, rooted in trust, connected to culture, and integrated across business functions. Our Connected Crisis approach to crisis management is digitally driven and integrated to prevent, prepare for, respond to, and recover from crises in a digital-first crisis landscape.