Africa (EN)

2025 Edelman Trust Barometer

The 25th anniversary edition will launch in January. Be the first to receive the report.

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REPORT

Special Report - Energy Sector

In South Africa, trust in the energy sector is on the rise, with growing confidence in green energy solutions.
REPORT

2024 Edelman Trust Barometer

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.

Special Report: Trust at Work

The report reveals a new polarization in the workplace, marked by a widening gap between associates and executives in optimism about their personal economic futures.
 

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Leading in Africa

As a leading Pan-African communications consultancy, we are dedicated to shifting the narrative of Africa on the global stage by collaborating with businesses and organisations across the continent.

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TRENDING INSIGHTS

Explore expert views on trending topics across industries.
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2024 Edelman Trust Barometer: Supplemental Report - Energy Sector
Edelman Trust Barometer 2024

2024 Edelman Trust Barometer
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Bridging Trust: The Role of Business and NGOs in Advancing Africa’s Sustainable Development
Ai - AfriChats

The future of AI and its effect on the Public Relations Industry
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KARENA CRERAR APPOINTED CEO TO LEAD EDELMAN AFRICA INTO NEXT PHASE OF GROWTH
2023 Edelman Trust Barometer

Trust Barometer 2023 South Africa
2023 Edelman Trust Barometer

Trust Barometer 2023 Kenya
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#ISTANDWITHCASTER​
Trust is growing in SA business – let’s leverage that influence for the greater good

Trust is growing in SA business – let’s leverage that influence for the greater good
Edelman Africa Trust Barometer 2022

Driving Belief, Driving Success: Employees more important than ever before

Critical Conversation - Trust in Technology

Critical Conversation - Trust in Technology
With so much at stake, South African institutions must take action to rebuild trust

With so much at stake, South African institutions must take action to rebuild trust
Africa’s business leaders now have a strong mandate to stand up and do good

Africa’s business leaders now have a strong mandate to stand up and do good