A collision of trust, innovation, and politics

"Building trust in innovation is critical and failing to do so can lead to skepticism, resistance, and missed opportunities for progress. It's imperative that we not only innovate but also communicate effectively, ensuring that advancements are understood, accessible, and aligned with the needs of Kenyans,” said Corazon Sefu Wandimi, Managing Director of Edelman Kenya.

The report acknowledges that when people feel in control of how innovations affect their lives, they are more likely to embrace them. These findings underscore a unique trust dynamic within an African context, presenting an unparalleled opportunity for stakeholders to harness this trust in forwarding technological and societal advancements. 

Restoring trust in the promise of innovation necessitates prioritising its implementation as much as the innovation itself; creating an environment for business to partner for change; integrating science with society; and giving people control over how innovation impacts their future.

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